If you are looking to improve the way you blog, then you have probably looked into some of the big blogging courses that are available. Or you might be spending a lot of your precious time trying to glean best practice from what experts write online.
You might already know that I’m a big fan of Pete McPherson and his Do You Even Blog podcasts. His latest venture is an online course educational community (you’ll see why it’s not a course as you read on).
I’m delighted to have been able to interview Pete recently about Blogger U. As we are both in different time zones, we opted for a virtual interview which, due to Pete’s creativity, I think worked very well.
Watch the video of the interview below, or if you prefer, scroll down to read a transcript.
Meet Pete McPherson…
Hello everybody and Elizabeth and Elizabeth’s audience, I presume. Thank you so much for sending me these questions about Blogger U. Not only are these just really helpful things for me to think about, it’s also a good sales pitch for my own programme.
If you don’t know me, I am Pete. I run Blogger U, bloggeru.org, is a online community and course and blogging programme. I also run doyouevenblog.com, a podcast with world class bloggers, so on, so forth. So I printed out all these questions and actually put in my own answer here too. So great questions.
Pete, why did you start Blogger U?
So, I’ll try and make these like really quick, I’ll breeze through these. Past course experiences. When I first started, I spent over $1,500 in the first year on two or three different blogging courses, different subjects. And the course creators were super successful. The actual content in the courses was good. I’m not disappointed in that at all, but the engagement died down after like two weeks. Everybody was all gung-ho interacting in Facebook groups and then two weeks later it was like dead.
And the courses I took were very specific paths, one, two, three, do this in this order and you will be successful just like the product creator, just like the course creator. And that just didn’t seem to be true.
There was valuable learning in there, but I didn’t like the way they were laid out. That path was not the path for me. It was not customised, I didn’t get to learn anything else that wasn’t specifically on the course creator’s path to success.
So the other reasons are this chose me, I blogged about a lot of things, and digital marketing, blogging, it just happens to be my passion. Like I’m fired up, I’m sincerely fired up.
I’m not saying that because I’m anything less than 1,000% sincere and genuine when I say I love talking about blogging to anybody and everybody, especially my Blogger U students.
Other than that, I did it to make money and provide for me and my family. I have no qualms saying that.
And I did it to offer all this value that I can, as much as I possibly can at Blogger U to save other bloggers’ money. Because it’s cheaper buying courses in bulk than it is like trying to pick and choose.
What are your aspirations for this course?
You see that? That is the world’s first blogging university. An actual building, actually accredited, helps people quit their jobs in corporate America. Freelance economy, contract-based work, that is what I’m all about. And right now it takes the form of Blogger U.
Why does the world need another blogging course?
And I got my two-year-old’s crayon right here, I’m gonna mark out the word course. No, actually I’ll leave it in right here. It doesn’t. The world probably doesn’t need any blogging courses, it really doesn’t.
Blogger U is not a course, it’s over 36 online courses. It’s a community, it’s an accountability programme, it is a monthly challenge programme, it is live Q and As, ongoing content, ongoing updates for blogging topics and knowledge. Pinterest changes every month. You buy a Pinterest course that was made three years ago and hasn’t been updated, it’s useless now. They talk about group boards and that means something completely different.
So no, I don’t really think the world needs another blogging course. What they need is well curation for one thing.
I am not the only person teaching at Blogger U, I bring in other bloggers to help me teach. Curation of good topics and content.
Style, everybody has a different learning style and I like the people that are attracted to the way I teach, that’s why I’m doing this.
And then like I said, community. That’s first and foremost when I’m building with Blogger U. It’s not an online course, it’s lots of courses. I got lots of courses, I got lots of education, what I have that other people don’t have is this long term community of people that show up day in and day out and they’re still supportive one week later, one month later, a year later since I’ve done this. It’s great.
Tell me about your background. Why are you qualified to teach this course?
Okay, I went ahead and marked out teach and I put lead. I went ahead and marked out course and I put community.
So I’m not, partially. Am I a smart dude? Yes. Do I know a lot about blogging? Yes. Am I qualified to teach every blogger on the entire planet everything they need to know about blogging? No. Anybody who thinks they are is stupid, I don’t care who they are. So I rely on others.
I have live Q and A calls that I do every other week where I bring on, sometimes it’s just me, sometimes it’s a hot seat with a Blogger U student, sometimes it’s people like Bobby Hoyt at Millennial Money Man who’s gonna come talk to us about running Facebook Ads ’cause that’s how he gets like 90% of his traffic. He’s a guru.
I got the former director of SEO at Moz to come talk to us about SEO. I don’t rely on me, I rely on other people.
And the only other reason I’m qualified to lead this community is ’cause I have passion, more passion than anybody I’ve ever met when it comes to blogging. I think that’s true.
Why are you approaching this launch differently than the way so many other people launch their products?
I know what you mean by this. One, it’s ’cause I hate spam and my tribe hates spam. So any blogger, if I were in personal finance, if I were in travel, parenting, exercise, nutrition, any of those niches, my launch would look a lot differently.
But my audience is not everyday consumers, this is almost a B to B business, not B to C, business to business. My audience is bloggers. They’ve seen these launches a million times. It’s boring, it’s redundant, it’s spammy when they get like three emails a day for like seven days straight for launches, like 15 plus emails, 20 plus emails. It’s spam.
I don’t like it, they don’t like it, and that’s who my audience is. So that’s why I’m doing things differently.
What is the thing you are most proud of about this course?
Went ahead and crossed off course and put community, I’m most proud of the people. The people that I have in there, it’s a small group from by beta, beta? My beta launch. My beta launch last year in 2017 and they’re fantastic.
They keep telling me, I’ve heard, this is one of my testimonials in my sales pitch, yours is the only community that I come back to again and again and again. I’m quite proud of that.
In fact, if I could just delete all the courses and still have that and have people come in here, I’d do that. I’m most proud of the community.
So as far as courses, I really like my outreach and content. I have literally courses on blog content, which is like the least sexy part of blogging. It’s what no one really wants. They want traffic and money, but they don’t realise that they’re never gonna get there without the content. So that is one of my favourite courses of Blogger U. And then my guests, the people I speak to on any given day. Last two.
What did you find the hardest about putting it together?
Just time. I’m doing this full-time, but I’m also doing freelance work to provide for my family, put food on their table. I am also running the podcast still, I’m also doing blogging. I’m doing as much YouTube and video as I possibly can. Just time, it’s just hard. Okay, last question.
Is there anything else you would like to add?
Yeah, buy it. That’s it. I offer 110% money back guarantee, because I believe in it. And not 30 days either, 365 day 110% money back guarantee. You join Blogger U, it costs $500 or 50 bucks a month for one year, payment plan, you buy that, you’re not happy anytime in the first year, I’ll give you 110$ of your money back if you’re not satisfied.
As long as you can show that you actually did something. Like don’t just sign up and not take any courses, like I’ll track that. You do that and you’re not satisfied, you’re not happy with your blogging, you decide to quit blogging ’cause you hate it and you didn’t learn anything from Blogger U, I’ll give you all your money back and a little bit more.
That’s it, thank you for sending me these questions. I sincerely and genuinely appreciate it. I love being able to think through this stuff. Even if I never published anything on this it would be awesome to see these questions and think about them.
So thank you, Elizabeth, thank you for everybody else. If you need anything else, I would just point you, hang on, let’s go with the red crayon here. Blogger U, B-L-O-G-G-E-R, just the letter U, .org. July 2 through 5th. Here it is right there. BloggerU.org, July 2nd through July 5th, those are gonna be the open dates. After that you will not be able to get in until December 2018.
And that’s it. Thank you for having me on, I appreciate it. And hopefully I’m doing some good out here.