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Archives for July 2018

Books to Improve Your Content Marketing

It’s the summer: do you need something to read by the pool or on the beach?In my experience, small business owners find it very difficult to switch off, so why not make the most of your flight or “down time” (such as it is – I know how busy you are!) and read something that will improve your business blog.Here are two great books I have read recently that I think you will ... Read the Post

Otter.ai Voice Recording Software Review

Otter.ai is voice recording software with a generous free plan.It’s designed as a note-taking app with extras: it records your meetings or voice notes and allows you to search and share the results.The output from Otter is more than the text of what you have said. It presents the transcription with highlighted key phrases that let you jump to the relevant part of the text.It will also ... Read the Post

How to Use Quizzes on Your Business Blog

I haven’t been compensated for this article, but I did receive a licence to test out Interact Quiz Builder.One of the concerns I hear time and time again from business owners is that they worry their content is boring.They are producing engaging content, but it doesn’t drive leads. Product-led content, content that drives people to sign up for services or a consultation call – that stuff is ... Read the Post