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Blog Development Report: April 2018

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I’m doing something different to the traditional blog income reports. I’m tracking the development of my blog, so you can also learn from me about how to grow a blog from scratch.

However, this month I’ve had somewhat less time than usual because of GDPR. So I haven’t made as much progress in building my blog as I would have liked.

Anyway, let’s focus on what I was able to do.

Working Through Blogger U

I’m working through the material in Blogger U, the blogging course from Pete McPherson. I’m loving being able to watch the videos on 1.25 speed. Any faster, and Pete tends to not make sense!

This month more material was added to the course, plus there was a focus week on writing every day. I normally do write every day, but it was unfortunate that I was travelling for work at the time and not able to take part in the writing week.

Pete shows you the tools but doesn’t go as far as providing tutorials, which is what Jennifer Maker does in the course List Love. He basically says, Google it. As someone who is quite technically competent and who has been blogging for over 10 years, I can easily do this, but I started to lose the thread a little this month.

I wanted a more step-by-step approach so that I knew where I was and what I needed to do next. Blogger U doesn’t provide that framework.

However, it is good as a reference tool and I am still getting a lot out of it.

Time and time again I’m hearing the message: do the work. I’m extremely good at coming up with excuses for building up this as my second blog because like many business bloggers, I actually have a business to run and blogging is part of that business, but not the main part. As in: I have real life clients to satisfy as well as a blog to build!

But if you don’t do the work, you’ll never grow your blog to support your business. This is true for any learning, whether it’s my course for projects managers, or this course, or any other course.

You can read my review of Blogger U here, and I’ll update it as I go through the course.

Updating My Theme

I updated my theme. This doesn’t sound like much work, but it was huge because I had to resize all my images.

It needed to be done though as it also gave me a chance to focus down my blog. Until this point, I had been too broad with what my target market, so it was definitely worth doing.

Setting Up Pinterest

I thought I’d be able to get away with using a board on my old Pinterest account, but no. I need to have a new account solely focused on this.

I created that this month.

Next Month’s Targets

My blog development goals for next month are to:

  • Increase the font size for my text.
  • Add a CTA to sign up to my email list to my email signature. (Something like: Interested in business blogging? Check out my free list of business blog content ideas.)
  • Add my blog to my Facebook profile, Twitter, and LinkedIn
  • Do another module of Blogger U. I don’t think I gave it enough time this month.
  • Carry on with GDPR planning (as I’m writing this in early May, I have actually made a really good start)
  • Set up effective menus (yes, this was carried over from last month. Until the categories are in place, I can’t really do the menus)
  • Define my categories. I have actually done this on paper but need to set them up in WordPress.

I think that’s enough to be going on with! I’d love to hear what you have planned to build your business blog over the next month. Leave me a comment and let me know.

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